New ‘Cruella’ Trailer Has Emma Stone Playing Disney’s Villainous Fashionista

Walt Disney Pictures

Disney has unveiled the official second trailer for Cruella, starring Emma Stone as the notorious 101 Dalmatians villain.

The film is set during the punk revolution of 1970s London and has Stone playing Estella, a young grifter with dreams of being a big-time fashion designer. Her path leads her to fashion legend the Baroness von Hellman (Emma Thompson), an ultra-proud and difficult individual whose actions will play a part in Estella’s eventual wicked transformation.

I’ll go out on a limb and say that a live-action origin story for Cruella de Vil perhaps wasn’t something that huge numbers were clamouring for. After all, this is a character who wanted to kill and skin 99 pups for a spotted fur coat. And yet, pushing the character’s animated history and Disney’s obvious brand-capitalising model aside, this actually looks like one of the more unique and stylish, and potentially the edgiest, of Disney’s live-action pics thus far. There’s little… Disney about it, at least from the trailers. Add in what look like all-in performances from the two talented Emmas and the fact that it’s directed by talented Aussie filmmaker Craig Gillespie (I, Tonya, Lars and the Real Girl), and yeah, count us as pumped to see what’s in store!

Cruella, also starring Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste and Mark Strong, will be opening in Australian and US cinemas – as well as Disney+ (it will be available as a Premiere Access purchase) – on May 28th.

Here’s Disney’s official synopsis and rundown for Cruella:

Academy Award® winner Emma Stone (“La La Land”) stars in Disney’s “Cruella,” an all-new live-action feature film about the rebellious early days of one of cinemas most notorious – and notoriously fashionable – villains, the legendary Cruella de Vil. “Cruella,” which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar® winner Emma Thompson (“Howards End,” “Sense & Sensibility”). But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.


Disney’s “Cruella” is directed by Craig Gillespie (“I Tonya”) from a screenplay by Dana Fox and Tony McNamara, story by Aline Brosh McKenna and Kelly Marcel & Steve Zissis. It was produced by Andrew Gunn (“Freaky Friday”), Marc Platt (“Mary Poppins Returns”) and Kristin Burr (“Christopher Robin”), with Emma Stone, Michelle Wright, Jared LeBoff and Glenn Close serving as executive producers. Two-time Oscar®- winning costume designer Jenny Beavan (“Mad Max: Fury Road,” “A Room with a View”) creates the dazzling and imaginative costumes, which take on a life of their own.

Walt Disney Pictures
Walt Disney Pictures

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