Ghostbusters is finally starting its worldwide rollout, following on from a ton of negative opinions that have come, at least in part, as a result of the ill-received trailers.
It remains to be seen just how well the remake does, both critically and financially, but Sony is certainly confident.
Amy Pascal, one of the film’s producers and the ex CEO of Sony Pictures, has told The Hollywood Reporter she expects big things for the new franchise, very big things.
“It’s going to be endless,” Pascal said. “People are going to love this movie so much that’s they’re going to demand more and more.”
It isn’t too surprising to hear a producer be this confident, but it’s somewhat of note when you look at the less than favourable buzz that’s been circling leading up to release. That first trailer even earned itself the title of the most disliked movie trailer in YouTube history.
If you ask Sony Pictures Entertainment chairman Tom Rothman, all the discussion is a great thing.
“All that stuff has been great. It’s been great for the movie,” Rothman said. “The movie is a comedy, an entertaining comedy, but it is also now a real important part of the social conversation and you don’t usually get to do both of those things.”
The next few weeks will be quite telling, as we find out whether or not the rampant “social conversation” plays a hand in the film’s box office return and whether the negativity was warranted.
Ghostbusters, starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth, will arrive in Australia on July 14 and hits the U.S. on July 15.