In a deal made at the virtual European Film Market (EFM), Netflix paid a whopping $US18 million for U.S. rights – reportedly the highest amount paid for a domestic-only deal at EFM.
Deadline broke the news, reporting that Netflix came out on top among the “multiple buyers” that were keen to grab the picture. In what may bode well for the film, or just a solidly crafted marketing piece, the deal was made after Netflix was presented with a promo for the film.
The Ice Road will have Neeson playing an ice driver (he was a snowplow driver just two years ago in Cold Pursuit) who finds himself leading a rescue mission after a remote diamond mine collapses in the far northern regions of Canada. The race is on to save the trapped miners as the frozen ocean thaws; plus, as the logline states, there’s also an unnamed “threat they never see coming”.
The film is written and directed by Jonathan Hensleigh, making his fourth feature as director following 2004’s The Punisher, 2007 direct-to-video horror Welcome to the Jungle, and 2011 gangster film Kill the Irishman. Hensleigh had a number of big writing credits in the ’90s, including Die Hard: With a Vengeance, Jumanji, The Saint and Armageddon.
Solution Entertainment Group has sold The Ice Road to distributors around the world.