Seth Rogen and Evan Goldberg Will ‘Sell Out’ Next

1170481 - The End Of The World

They’ve got what looks like a sure-fire hit with This Is the End and they’ve already got their next film lined up.  The Wrap has reported that Seth Rogen and Evan Goldberg will produce Sell Out, a film based on a four-part story – written by Simon Rich – that appeared in The New Yorker (you can read the story right HERE). The pair will produce through their Point Grey Pictures banner.

According to The Wrap, the plot follows “a fictionalized version of Rich as he meets his great-great-grandfather Herschel, who was preserved in brine for 100 years after a pickle factory accident and is baffled by his descendant Simon’s lifestyle as a script doctor in hipster-filled Brooklyn.”

Seth Rogen does not intend to star this time round.

Sources: The Wrap and The New Yorker.

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