In what is surely making Sony and Marvel very happy, so, so, so, so many people have been caught in the web of Spider-Man: No Way Home‘s long-awaited teaser trailer. So many, in fact, that they have a new trailer record on their hands.
In the first 24 hours of release, the Spider-Man: No Way Home trailer saw its views shoot up past 355.5 million globally – easily surpassing the film that held the previous 24-hour viewing record: Marvel’s Avengers: Endgame, which saw 289 million views on the first day.
To put it in further context, Far from Home‘s trailer saw 135 million views in the first 24 hours – No Way Home more than doubled it.
Deadline broke the news of the trailer’s massive numbers, also reporting that the marketing piece sparked “the largest 24-hour social media conversation volume of all-time”, with around 4.5M mentions circulating around the world.
There are, of course, a number of factors as to why No Way Home‘s first trailer debuted to such excitement. With the release date fast approaching, fans were becoming quite impatient for the trailer to finally arrive – you could see calls for the No Way Home trailer populating Sony’s socials and (often unfairly) filling up the comment sections beneath the studio’s other trailers. Sony’s decision to keep fans waiting looks to have paid off.
The excitement is obviously driven by what could be in store with the film, too. This is, after all, the film that throws Spider-Man into the multiverse that has been set up in WandaVision, Loki and What If?. As the trailer confirmed, No Way Home has villains from previous Spider-Man movies returning, and there’s also the potential we could see multiple Spider-Men interacting in the same film. Fans went through the trailer with a fine-tooth comb, looking at every frame for a sign of previous Spideys, Andrew Garfield and Tobey Maguire, who many expect will be turning up in the film.
Sony’s Tom Holland-starring, MCU-connected Spider-Man movies have been massive hits, with Homecoming earning $US880 million worldwide and Far from Home smashing $US1.13 billion – the latter becoming Sony’s highest-grossing film thus far.
Spider-Man: No Way Home, also starring Zendaya, Jon Favreau, Jacob Batalon, Benedict Wong, Alfred Molina and Jamie Foxx, among others, will be in US cinemas on December 17th and Australian cinemas on December 26th.
If you, somehow, are yet to see the trailer or simply want to see it again: RIGHT HERE.