If you checked out Netflix‘s hit South Korean series Squid Game in its first 28 days of release, you’re one of 111 million households to have done so.
That’s the big number that has been shared by Netflix, the streaming giant announcing that Squid Game has officially become their biggest series launch ever. 111 million households is a massive win for Netflix; that’s around 53% of the 209 subscribers the service has as of Q2 2021.
The brutal series absolutely flew past Netflix’s list of its top ten most-watched shows, far surpassing the previous record holder, period drama series Bridgerton, which saw 82 million households tune in. The streamer counts a view as an account that watched at least two minutes of an episode.
ALSO CHECK OUT: Here Are Netflix’s Most Watched Movies and Series Ever
The survival drama was written and directed by Hwang Dong-hyuk (Silenced, The Fortress) and stars Lee Jung-jae, Park Hae-soo, Wi Ha-joon, and Jung Ho-yeon, among others. The plot follows a contest in which 456 players take part in a series of children’s games – with deadly penalties if they lose – for the chance to win a huge cash prize.
Netflix released the following promo announcing the news, as well as inviting those that are yet to see the series. “For the rest of you, will you seize the opportunity to join the game?”
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn
— Netflix (@netflix) October 12, 2021