Take a look at the ambitious commercial that acclaimed New Zealand filmmaker Taika Waititi (Thor: Ragnarok, Jojo Rabbit, Hunt of the Wilderpeople) has directed for Coca-Cola.
“This Christmas, give something only you can give,” reads the tagline of The Coca-Cola Company’s new Christmas advertisement – one that aims for the feels, with a director that knows how to do just that. Without giving away too much so you can see it for yourself, the 2-and-a-half-minute ad tells the story of a father who, before heading off to work, and handed a letter by his younger daughter. The envelope is address to Santa. Without dialogue, the commercial tells of a pretty epic journey and culminates in a sweet message. I’m not crying; you’re crying.
Sure, it’s corporate branding from one the world’s biggest companies, but there’s no denying that this is very well done. And hey, it’s Taika. Enjoy.