Zombieland & Deadpool Scribes Tackle New Coke Disaster

new coke

The guys who wrote Zombieland and the upcoming Deadpool film are to pen a film based on Coca-Cola’s disastrous launch of New Coke in the ’80s.

Deadline reports that Paul Wernick and Rhett Reese have optioned The Real Coke, The Real Story, authored by Atlanta Journal Constitution reporter Thomas Oliver.

The huge company almost derailed their leading product when they launched New Coke, a new formula that was aimed at younger generations. The attempt to replace their established soft drink with a new product failed on an epic level in 1985, with strong public backlash and ridicule on every front.

It is said that Coke made the change to compete with the moves being made by Pepsi, who enjoyed a “Now I know why Coke did it!” advertising campaign after the New Coke fail. The attempt by Coke to compete with a company they were already outselling backfired; Pepsi experienced their largest year-on-year growth in history. New Coke lasted three months before being taken off the shelves.

There’s no word as to which studio or producer/s Wernick and Reese will try attaching to the project. It’s a fascinating story, one that we’re expecting Hollywood will want to jump on if the screenplay is right.

The Wernick and Reese-penned Deadpool move is set to hit U.S. cinemas on February 12, 2016.

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